10 Best Affordable Watch Brands

A good watch doesn’t have to break the bank. In fact, there are many affordable watch brands out there that offer quality timepieces with stylish designs and reliable functionality. Whether you’re looking for a classic dress watch or a sporty chronograph, there are plenty of options available that won’t cost you an arm and a leg. 

In this article, we’ll explore 10 of the best affordable watch brands that offer value for money without compromising on style or quality. So, sit back and get ready to discover some of the best affordable watches on the market.

1. Timex 

Timex is an American watch company that has been producing high-quality and affordable watches since 1854. Timex watches are known for their durability, reliability, and classic designs that are perfect for everyday wear. Over the years, Timex has released a wide range of watch collections, including the Ironman, Expedition, Easy ReaderWeekender, and Waterbury lines.

Timex Watch

From casual to dressy, Timex has a watch for every occasion and style preference. Additionally, Timex has incorporated innovative technology into their watches, such as Indiglo illumination and GPS tracking. With a rich history and commitment to creating watches that are both functional and fashionable, Timex remains a famous and trusted watch brand.

2. Casio 

Casio is another brand that is well-known for producing affordable watches that are both functional and stylish. The company has been around since 1946 and has become one of the most recognizable names in the watch industry. 

Casio watches are known for their durability and reliability, making them a popular choice for those who lead an active lifestyle. In addition to their rugged design, many Casio watches also come equipped with features such as alarms, timers, and stopwatch functions. 

The brand’s G-Shock line, in particular, is a favorite among athletes and outdoor enthusiasts. With its shock-resistant construction and water-resistant capabilities, the G-Shock is a watch that can handle almost anything you throw at it.

A Casio Edifice Watch

Beyond the popular G-Shock line, Casio also offers a diverse range of collections, such as the classic Casio Collection, the rugged Pro Trek line, the stylish Edifice collection, and the vintage-inspired Retro line. Each collection offers its unique features and designs while remaining affordable. Overall, Casio is a great choice for those who want a reliable watch without breaking the bank.

3. Invicta 

Invicta is a Swiss-based watch company that has been producing high-quality watches since 1837. The company is known for its unique and stylish designs, high-quality materials, and affordable prices. 

Invicta offers a wide range of watches, including dive watches, dress watches, chronographs, and sports watches. The brand has a strong reputation for its innovative technology, including the use of flame fusion crystals, which are known for their durability and scratch resistance.

Invicta Watch

Invicta has a vast collection of watches that cater to various styles and preferences. Apart from the popular Pro Diver and Aviator collections, Invicta also has a range of other collections, such as the SpeedwayLupah, Specialty, and Bolt

The Lupah collection is known for its unconventional shape and a wide range of strap options, while the Specialty collection offers dressier options with elegant designs. And the Bolt collection features bold and futuristic designs with intricate details and color combinations. 

Whether you’re looking for a casual, dressy, or sporty watch, Invicta has something for everyone. With their combination of quality and affordability, Invicta watches are an excellent choice for anyone looking to add a stylish and reliable watch to their collection.

4. Fossil 

Fossil is a popular American watch brand known for its unique and trendy designs, as well as its affordable prices. Established in 1984, Fossil has grown to become one of the largest watchmakers in the world, offering a wide range of stylish timepieces for both men and women. 

Along with their watches, Fossil also offers other fashion accessories like jewelry, handbags, and wallets. Fossil offers a wide variety of collections, each with its own unique style and features.

An Analog fossil watch

The Fossil Sport collection is designed for athletes and fitness enthusiasts, with features like heart rate monitoring and GPS tracking. The Fossil Hybrid collection combines the classic look of an analog watch with the smart features of a smartwatch, including notifications and activity tracking. 

The Fossil Gen 5 collection is the brand’s latest smartwatch collection, featuring the latest technology and advanced features like Google Assistant and Google Pay. Fossil also offers a range of classic and vintage-inspired analog watches, including the Grant and Neutra collections, that are perfect for everyday wear and dressier occasions.

5. MVMT 

MVMT is a relatively new watch brand that was founded in 2013 by two college dropouts who wanted to create a high-quality yet affordable watch brand. The brand has quickly gained popularity due to its stylish and minimalist designs. MVMT watches are made with high-quality materials, including stainless steel and genuine leather, and are known for their attention to detail.

Mvmt Watch

The brand offers a wide range of collections, including dress watches, chronographs, and minimalist watches. The watches are also available in a variety of color options, including black, silver, gold, and rose gold, making them versatile and easy to match with any outfit. With their affordable prices and sleek designs, MVMT watches are a great option for anyone looking for a stylish and reliable watch.

6. Orient

Orient is a Japanese watch brand that has been around since 1950. The brand prides itself on its high-quality timepieces that are not only durable but also affordable. Orient watches are known for their mechanical movements, which are made in-house, making them a unique and authentic choice for watch enthusiasts.

One of the most popular collections from Orient is the Bambino series, which features classic dress watches with a vintage-inspired design. The watches in this collection have a minimalist dial, a small second sub-dial, and Roman numeral hour markers. 

Another popular collection is the Mako series, which consists of dive watches that are water-resistant up to 200 meters. These watches have a unidirectional bezel, luminous hands and hour markers, and a day-date display.

Orient also offers a wide range of other collections, including the Sun and Moon series, which features watches with a unique day and night indicator, and the Sporty series, which includes watches with a more modern and casual design. Overall, Orient watches are a great choice for those looking for a high-quality mechanical watch with a unique and authentic design.

7. Citizen 

Citizen is a Japanese watch brand that has been in the industry since 1918. Citizen watches are known for their precision and reliability, which are the result of the brand’s innovative Eco-Drive technology. This technology allows the watches to be powered by light, eliminating the need for batteries. 

Citizen Watch

Citizen offers a wide range of affordable watches that cater to different styles and preferences. Some popular collections of Citizen include the Promaster series, which is designed for adventure and outdoor activities, and the Eco-Drive One, which features a sleek and minimalist design. The Chandler collection offers a sporty and casual look, while the Stiletto collection is known for its slim and elegant designs.

8. Seiko

Seiko is also a Japanese watch brand that has been around since the late 19th century. Known for its high-quality watches, Seiko has established itself as a household name in the industry. Seiko watches are known for their precise timekeeping and sleek designs. The brand offers a wide range of watches that cater to different styles and budgets. From affordable quartz watches to high-end automatic watches, Seiko has a timepiece for everyone.

Seiko Watch

One of Seiko’s most iconic collections is the Seiko 5 series, first introduced in 1963. The Seiko 5 line exemplifies the brand’s philosophy of offering reliable automatic watches at an affordable price point. These watches feature essential functions like day/date display, water resistance up to 100m, and luminous hands and markers. With a huge range of dial colors and case designs, the Seiko 5 appeals to casual wearers looking for a durable, everyday watch.

For sports and diving enthusiasts, Seiko’s Prospex collection delivers advanced technical features. Prospex watches boast water resistance up to 300m, stainless steel cases, rotating bezels, and LumiBrite hands/markers for optimal legibility underwater. Popular models like the Seiko Prospex “Turtle” and “Samurai” pay homage to the brand’s dive watch heritage.

On the dressier side, the Seiko Presage collection comprises automatic and manual-winding watches with refined details like enamel, Urushi lacquer, or Côtes de Genève decorated dials. While offering premium aesthetics, Presage models still maintain Seiko’s reputation for accuracy and reliability. With this diverse portfolio of technology, design, and value, Seiko continues to be a trusted name in watches worldwide.

9. Tissot

Tissot is a Swiss watch brand that was founded in 1853. Over the years, Tissot has built a reputation for producing high-quality, reliable timepieces that are both elegant and functional. Despite its Swiss heritage, Tissot watches are relatively affordable compared to some of the other luxury watch brands in the market. 

Tissot Watch

Tissot offers a wide range of watch collections for both men and women, including the T-TouchLe Locle, and PR100. The T-Touch collection features watches with touch-sensitive sapphire crystals that allow wearers to access various functions, while the Le Locle collection is known for its classic and timeless designs. The PR100 collection, on the other hand, features sporty and rugged watches that are perfect for everyday wear.

Overall, Tissot offers exceptional value for money, and its watches are a great investment for anyone looking for a quality timepiece without breaking the bank.

10. Bulova

Bulova is an American watch brand that has been around since 1875, making it one of the oldest and most well-respected watch brands in the world. The brand has a reputation for producing high-quality and reliable timepieces that are also stylish and affordable.

Bulova offers a range of timepieces, including dress watches, sports watches, and chronographs, with designs that appeal to both men and women. Some of the most popular collections from Bulova include the Precisionist, Marine Star, and Classic lines.

A Bulova Black Dial Chronograph Watch

The Precisionist collection features watches with ultra-high-frequency quartz movements, while the Marine Star collection offers water-resistant watches suitable for water sports. The Classic line includes timeless and elegant designs that are perfect for dressier occasions. Overall, Bulova offers a great combination of quality, style, and affordability, making it a popular choice for those looking for a reliable and stylish watch.


In conclusion, there are numerous affordable watch brands available in the market today that offer quality, style, and durability without breaking the bank. Each brand has its unique features and designs that cater to different tastes and preferences. From Timex to Seiko, Orient to Citizen, Fossil to Bulova, and MVMT to Invicta, there is something for everyone. When purchasing a watch, it is essential to consider your budget, style, and the features that matter most to you.

We hope our guide on the best affordable watch brands has provided you with new options to explore. If you have any questions, please feel free to ask in the comment section below. We will respond to you as soon as possible.


  1. Great affordable options! One other brand I might suggest looking at is Boldr. They offer very high quality watches starting around $200 featuring Swiss quartz or automatic Japanese movements. Definitely worth checking out for your next affordable watch lineup. Nice work!

    1. Hi Isaac, thank you very much for the kind words and for pointing me towards Boldr! I just checked out their website – very impressive looking watches, especially at those reasonable prices for Swiss and Japanese movements. I will absolutely be exploring Boldr models in more depth and featuring them in upcoming affordable watch content. Really appreciate the excellent brand recommendation!

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